Critical to the success of any auction sale is attracting many buyers and sellers whose interests are complimentary. All auctions bring this expertise to its customers. Auctions may employ telemarketers who call dealers locally or around the country to inform them of upcoming sales and promotions. In addition, the auction will send faxes, pre-sale lists or direct mail flyers to a targeted set of dealers who frequent the auction or who have made the auction aware of their buying needs. Advertisements are placed in automotive trade publications and announcements are put on the auction’s web site. Posters adorn the auction lobby and displays are often created to attract interest in upcoming events. In many instances, sweepstakes or prizes are promoted to attract buyers.
Auctions can also help dealers place vehicles in CyberLots® or CyberAuctions where dealers can buy on bulletin boards or send bids to the auction operating the site.
